So you're the Top Gun
The News-pod Strategy
Who we do it for
How it turns out
Skills that kills
Why didn't you call?
SPIN-OFF INTO ALL MANNER OF
|Creative graphics by Proper Gander often illustrate technical stories simply|
Literally dozens of B2B and B2C publications want your editorial.
Both in print form (p-pubs) and electronic (e-pubs).
Your rivals will be in all of this media. How can you not be?
To seize all the opportunities for media exposure is to be systematic and sustained. And successful.
A feature article (as part of the News-pod Strategy or as a stand-alone) will cost you less than the placement rate of an ad.
It will out-pull or on-pull the ad spend.
It will typically be used in more than one publication.
It can be reprinted.
And it is useable in newsletters (p- and e-), case files, blogs, giveaways, websites and more.
Customers welcome clippings and reprints of your press, but not of your ads.
Which says something about relative credibility!.